11 February 2008 16:45
Yahoo Formally Rejects Microsoft Bid [SearchEngineWatch]
"AOL doesn't have its own search index, but licenses Google's, so an AOL tie-up would likely see Yahoo keep its search and search ad operations. AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform A business, built around the base of its Advertising.com ad network."
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