September 2007
July 2007
May 2006
April 2006
Free Shipping Worth More Than A Bigger Discount
Amazon even came up with a system to get people to pay a flat annual fee to guarantee "free" express shipping. What Amazon realized is that "free" shipping isn't just about not paying as much money (as odd as that sounds), but about the comfort level of customers.
March 2006
Amateur advertisers get a chance
Companies are turning to Average Joes and Janes to create the kind of cutting-edge advertising that will keep audiences interested in — and interacting with — their brands.
Media Life Magazine
Generation Y
February 2006
10 suggestions to boost the Olympics
could work for websites too
C'est genial et pourtant ca ne marchera pas
marketing d'ipod / apple
Sous le logo
Le site des signatures de marques et des claims publicitaires
Brand Me
Homogeny and old group stereotypes are out, individualism and authenticity are in.
November 2005
October 2005
August 2005
Strategie de communication et marketing
articles sur la transversalite marketing et les strategies des medias
1
(20 marks)
