2012
How to Diversify the Anchor Text of Links to Your Web Site
Some of the latest Google algorithm changes involves the diversity of anchor text links that point to a web site or one particular web page. If you have too much of one keyword phrase in the anchor text, which tends to be around 60 percent or higher, there will be issues.
2008
How Would You Build Links If Google Did Not Exist?
Loren Baker looks into the practice of successful link building for Google, by pretending that Google and PageRank were never invented, and linking is done to attract interest and traffic.
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