PUBLIC MARKS from arnaudfischer with tag "search engine"

If Web 1.0 was about linking information then Web 2.0 is really about linking people as pointed out by Mills Davis from Project10. The social network phenomenon is creating an unprecedented and growing amount of buzz and is already channeling significant amounts of traffic around. IceRocket Blog Trends reports about 400 posts a day referring to the phrase "social network". Nielsen BuzzMetrics Blogpulse shows an increase of 200% in 6 months from 0.015% blog share of voice in March 2007 to over 0.045% in September 2007.

Social search democratizing revenue share models There is a shift taking place from pure algorithmic search to social search. The explosion of consumer generated media (CGM), the emergence of social search and the rise of the Net's culture of participation will eventually force a democratization of the Web's economics. There is a shift taking place from few with the power to users getting empowered. Content generating users (i.e. traffic, eye balls) will increasingly share the wealth. The Web is slowly but surely leveling the playing field for the rest of us in the tail.

Search is the OS enabling content applications to deliver media and information-related consumer experiences. Search is the Internet operating system enabling Social Search experiences and online Sentiment analysis. Social search is gaining quiet a bit of momentum these days. Social search is rising in popularity for about the same reasons Internet sentiment analysis, online buzz monitoring and brand reputation management are. Consumer generated content is exploding. 44% of internet users are content creators (PEW) and a significant ratio of the top 10 results for more queries are consumer generated media such as blogs and other content sharing and discovery engines. Advertisers follow consumers and the more content is authored by users, opinions and such, the more brands belong to the people. A few companies have developed pretty interesting data mining tools keeping track and monitoring buzz for ideas, trends, brands, products, and people … whatever online word-of-mouth channels.