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PUBLIC MARKS with tags "social search" & "behavorial marketing"

11 February 2007 07:45

wunderloop

by cyberien (via)
Integrated Behavioral Targeting. wunderLOOP technology integrates all available information to enable precise targeting of Internet users. It continuously analyses users’ current behavior – what they click or their queries in search engines, for example – and compares in real time the wunderLOOP customer’s market research data from AGOF, Nielsen NetRatings and comScore, to name but a few, and, with the user’s consent, in-house data such as CRM profiles.

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last mark : 11/02/2007 07:54