PUBLIC MARKS with tag "social discovery"

Discovery Moves Beyond Search Internet search works well, particularly when you know the precise items for which you are looking. What happens, however, when you can’t find the magic words to type into your search box? Discovering the Wisdom of Crowds Successful media and retail players are continually looking for ways to expand content discovery and enable visitors to quickly identify what interests them most. The way this has been done in the past is to employ key-word searching or editorial-based recommendations to “recommend” additional content of interest. Because news and product content can change by the minute, it is extraordinarily challenging for human editors to keep pace with all but the most-visited news stories or products. The net result is an over sampling of some content while the larger database of unseen, yet related content remains under-utilized. Monetizing Your Content Investment Both retail and media sites alike invest significant sums capturing, managing, and promoting their respective content inventory. Statistically, however, most users will only see a very limited percentage of content. Site managers have addressed this visibility challenge by relying on human editorial ranking often in conjunction with costly enterprise content management and search tools. These tools are both expensive and not capable of responding to behavioral changes in real time. The net effect of this is sub-optimal page performance and under-performing click-through rates. Real-Time Relevancy As your content inventory changes, so should the content associations. With Aggregate Knowledge’s Discovery for Media™ and Discovery for Retail™, your content is instantly optimized to changes in user demand. Changes in ad campaigns, price promotions or inventory volume can have important impacts on user behavior. Your site should be able to not only capture that behavioral pattern, but also deliver the content that most resonates with your customer’s interest and intent.