PUBLIC MARKS with tags mobile & "augmented reality"

In an out-of-universe context, the organization behind the leaks is NianticLabs, a division of Google whose only other reported project to date is their Field Trip app. This ARG although involving it, seems unrelated to Field Trip, and its size and complexity leads us to speculate that it is for a completely new product, which may or may not share the emphasis on geolocation.

Meet Ingress, a new free mobile app and alternate reality game made by Google launching today (on Android first, available as soon as it makes it through the Google Play release process). Ingress is a project of former Google director of geo John Hanke and his Niantic Labs, a start-up team wholly inside of Google.

La dernière campagne crossmedia de Wonderbra vous propose de décoder les messages à l’aide d’une application mobile (iPhone et Androïd. Dans le cadre de sa campagne de presse et d’affichage, l’application reconnait l’image de la campagne et affiche ne version plus « hot » du mannequin Adriana Cernanova égérie de la marque.

Browse thousands of layers on the world's leading mobile augmented reality platform. Available for Android and iPhone.

A mobile augmented reality browser : using the camera of the phone, it displays additonnal informations on the screen

ARhrrrr is an augmented reality shooter for mobile camera-phones. The phone provides a window into a 3d town overrun with zombies.