PUBLIC MARKS with tags businessplan & study

Advertising is the main revenue sources for many websites but not all web pages are created equal. How much money can one generate per page view? It really depends on the contents of the web pages and the viewers. In general, the income per thousand pageview (CPM) can range from $1-$50 for most websites. Search, travel and local search seem to generate high CPM.

"If you look across the media companies, digital generally represents about 5% of their revenue and 50% of the questions on their quarterly earnings calls," said George Kliavkoff, who last week was appointed NBC Universal's first chief digital officer. "The reason is the future of connecting with customers is going to be figuring out the ways to give them what they want, on the devices they want, when they want it."