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Turn is the world's first automatic targeting, bidded CPA ad network. Which means advertisers can enjoy benefits that no other advertising network can deliver: bidded CPA pricing to eliminate risk, blended targeting to increase relevance, and automatic targeting to simplify campaign management. The result: better performance and higher return on investment. At Turn, everything we do is focused on the goals you want to achieve—from site visit to product purchase to lead generation—and the price you want to pay. Our advanced targeting technology goes beyond manual targeting by blending site analysis, past performance, categories, audience, and over 60 other variables to select the most relevant graphical and text ads. And everything is automatic. Turn's technology dynamically selects and weights these variables to determine the best targets for each ad, eliminating the guesswork, time and complexity of manual targeting. What's more, with CPA pricing, you won't ever have to worry about paying for worthless or fraudulent clicks.