public marks


Communication de crise

by ernestedgar & 5 others, 6 comments
Site internet de la communication de crise et de la communication stratégique


The Magazine de la communication de crise et sensible has one goal: to be the source of the best new ideas for people creating, leading, and transforming issues management & crisis communication. Since its founding in 2000, and step by step, MCCS has win a proud reputation as one of the world's preeminent online management & communication magazine in French language, publishing cutting-edge, authoritative thinking on the key issues facing executives.

exacloud said at 15:39 the 06/11/2006

La gestion de crise est l'ensemble des modes d'organisation, des techniques et des moyens qui permettent à une organisation de se préparer et de faire face à la survenance d'une crise puis de tirer les enseignements de l'évènement pour améliorer les procédures et les structures dans une vision prospective.

exacloud said at 15:51 the 06/11/2006

Crisis management involves identifying a crisis, planning a response to the crisis and confronting and resolving the crisis. Crisis management can be applied in almost any field of endeavor, but it is most commonly used in international relations, political science, business and management. For more about crisis management in international relations, see International crisis. Many school districts have developed crisis response guides, which identify potential situations such as fires and other disasters, bomb threats, confronting unwelcome visitors, violence (and threats thereof) and the death of a student. In general terms, the theory of crisis management can be divided into crisis bargaining and negotiation, crisis decision making, and crisis dynamics.

exacloud said at 15:55 the 06/11/2006

Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain an accurate image. However, the industry is also widely criticized for its willingness to lie and deceive the public for the good of the companies it represents. One of the earliest definitions of PR was coined by Denny Grisword, publisher of Public Relation News." According to her, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance." According to two American PR professionals Scott M. Cutlips and Allen H. Center, "PR is a planned effort to influence opinion through good character and responsible performance based upon mutual satisfactory two-way communication". Public relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image.

exacloud said at 15:59 the 06/11/2006

Le magazine de la communication de crise et sensible, de la gestion de crise

ernestedgar said at 20:00 the 25/11/2006

An organization’s strategy must be appropriate for its resources, environmental circumstances, and core objectives. The process involves matching the company's [internal resources (eg IT) and capabilities (eg quality management)] to the external business environment the organization faces. Strategy formulation involves: Doing a situation analysis: both internal and external; both micro-environmental and macro-environmental. Concurrent with this assessment, objectives are set. This involves crafting vision statements (long term view of a possible future), mission statements (the role that the organization gives itself in society), overall corporate objectives (both financial and strategic), strategic business unit objectives (both financial and strategic), and tactical objectives. These objectives should, in the light of the situation analysis, suggest a strategic plan. The plan provides the details of how to achieve these objectives. This three-step strategy formulation process is sometimes referred to as determining where you are now, determining where you want to go, and then determining how to get there. These three questions are the essence of strategic planning. SWOT Analysis: I/O Economics for the external factors and RBV for the internal factors.

Communication et RP said at 09:26 the 29/11/2006


the 16/12/2006 at 12:10

the 30/11/2006 at 13:43

PR & Communication
the 30/11/2006 at 13:27

Communication et RP
the 29/11/2006 at 09:21

the 05/11/2006 at 11:32

the 04/11/2006 at 15:49