24 November 2009 10:30
yellowBird Video Platform Puts You In the Middle, But Can It Tell a Story? - Jawbone.tv - The Evolution of Story.
Interactive video has a long way to go, but Netherlands based yellowBird and their 360 degree offering might help move it along.
We, as a species, watch a lot of vids. Buckets full, really. And for the most part, we're comfortable pressing play and being spoon-fed the story. This, at least in part, explains the lukewarm reception - commercially speaking - of interactive films. Most of the 'interactivity' centers on controlling the story.
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