What strikes me most plainly about this design is how the effect of a big, lumbering organisation can impact on a redesign. A good few months ago, or maybe years, when this proposal was first taking shape, it was probably the time when curved gradients, reflections and like were at the forefront of the ‘web 2.0 aesthetic’. Thing is, it takes any large organisation ages to get their shit together. Which is why designing to visual trends such as this is so risky. If your organisation can’t react quickly enough to keep up, then go the classic design route every time. If you don’t, your design will look dated within months. Or, in this case, even before it’s launched.