PUBLIC MARKS from sbrothier with tags privacy & twitter

The company previously allowed third-party firms such as Gnip, Datasift and Dataminr to buy access to the tweets and then re-sell that data to corporate clients.

This infographic allows you to explore the categories of information that various social networks make available to other applications. If you log in to a Web site with your Twitter account, this is what Twitter sends about you to the site. If you play Farmville on Facebook, this is what is sent to Farmville. Those applications, in turn, often give data about your activities back to the social network. These exchanges of information take place through what’s known as an application programming interface, or an A.P.I. Read more here. (To use the infographic, click to zoom in and see specific fields; click on the black bar to zoom back out.)

Now that I’m back on social media, I’m realizing that the answer isn’t necessarily to deprive yourself. It’s better to find a balance and not think of your life as existing in 140 characters or status updates.

Twitter Shows The Way Forward With Do Not Track Twitter today announced a new way of targeting advertisements for its users, including a partnership with three online tracking firms: media6degrees (m6d), Chango, and Adara. This new system will display ads based on your behavior and reading habits, which show up as "Promoted Tweets" or "Promoted Accounts." This is typical of the direction that major online companies are moving. But Twitter has made some praiseworthy design decisions:

In matters of Do Not Track, Twitter is doing things very, very right. The company unveiled yesterday its new ad retargeting effort, which lets it display advertisements to users based on their browsing activity. Basically, if you search for something like jeans online, you’re going to start a lot more advertisements for jeans in your Twitter feed. As Twitter argues, it’s all about seeing better, more relevant ads (and making more money from advertisers).

Twitter fait ami-ami avec l'agence de publicité britannique WPP. Les deux sociétés ont conclu un partenariat stratégique à travers lequel le puissant groupe publicitaire et de communication britannique (70 milliards de dollars de revenus !) utilisera les données du réseau social afin de mieux cibler les campagnes de ses clients.