PUBLIC MARKS from sbrothier with tags magazine & ipad

Voici la présentation de la future application iPad du Time Magazine, développé en 40 jours, et présentant la prochaine version numérique. Un travail à mi-chemin entre l’édition papier et l’édition digitale, et une dimension interactive et multimédia à découvrir en vidéo.

First, the paper magazine was crammed into the little iPad frame. In form of a PNG slide show. To compensate for the lack of interactive logic, this pretty package was provided with a fruity navigation. In the end it was spiced with in-app links, plucked with a couple of movies and salted with audio files (”interactive”). Then it was off to marketing. And it sold 24,000 copies. Dammit. It’s the Nineties all over again.

Apple's done a pretty good job convincing the old media that the iPad will save their industry, so we've taken our time trying out the launch titles in the App Store -- it's plain to see that different publishers have radically different ideas about how you're supposed to buy and consume their content, and everything from pricing to UI is currently up in the air. But while the apps we've seen so far are definitely intriguing, we haven't seen any silver bullets yet -- and to be perfectly honest, in several cases we wondered why an app was preferable to an iPad-optimized web site, or even (gasp) a paper subscription. Let's run down the launch lineup, shall we?

Last week Jeremy Clark from Adobe and I unveiled the first glimpse of the Wired Reader at TED. Above, you’ll see a video, narrated by Jeremy and Wired Creative Director Scott Dadich, who led our tablet team, that shows more. It explains why the tablet is such a groundbreaking opportunity for magazines such as ours.