PUBLIC MARKS from sbrothier with tags ipad & webdesign

USA Today introduced a new version of its website Saturday, one day after it debuted a new design in print. My overall impression: The new site does not feel like a newspaper website, it feels like a news website. It also feels a bit like an iPad app, with a horizontal experience and visual emphasis. A click feels like a finger swipe. Gannett/USA Today Director of Product Design Bill Thornton said in a tweet, “We think the key is to make the experience more app-like and have fewer hard page refreshes.” Still, the site feels like USA Today because it’s anchored by images and color. Here are five reasons the reinvention works for me.

During the last years, our design studio has been involved in many different projects – from designing mainly websites and desktop software in our early days, to smartphone apps, prototypes for TV interfaces and more recently, applications for tablet devices. Working for all those devices was interesting and challenging. Not just because of the diverse screen sizes and input methods, but because we learned in our user research how different the contexts are in which these gadgets are used.

To create applications and systems that are easy to use, it is crucial to understand the user and the context in which the app will be used. Understanding the context helps design systems that anticipate use cases at a relevant time of use. The more unobtrusive and transparent the experience is at the time of use, the better the design. This means the user does not have to think about the device he is using, changes in the environment, or changes in context, and can rely on great functionality and ease of use independent of his situation.

The Boston Globe flipped the switch today on its accessible, progressive enhancement and responsive-design based subscription news site. As front-end development leads on the project (with Ethan Marcotte at our side), we're very honored to have been involved.

Instructions Your mission is simple: achieve pleasant and readable text by distributing the space between letters. Typographers call this activity kerning. Your solution will be compared to typographer's solution, and you will be given a score depending on how close you nailed it. Good luck!

print Redesigning newspapers and magazines to engage and inform today’s hurried readers. online Creating user experiences that reach new media consumers more effectively. mobile Providing cutting-edge ideas for mobile content delivery to mobile devices.

Designed and carefully optimized for use on toolbars and tab bars in iPhone & iPad apps, they're also perfect for Android apps, websites, t-shirts, tattoos and more.

graphic • interface • web • video