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Informative newsletters, such as weekly updates on financial markets, are a little different, but still perform better when delivered as HTML with a little design and branding, plus tables, charts and graphs. This provides identity, and encourages trust a

ABC News: No E-Mail Fridays Transform Office

Two and a half years ago, Ellison was receiving an average of 200 e-mails a day, many of which went unopened. After getting cyber-indigestion, he sent out a memo to his 5,500 subordinates.

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