public marks

PUBLIC MARKS from phdunay with tags buzz & cymfony

01 May 2007

The Venom of Crowds

Most companies are totally unprepared to deal with the new e-nastiness. That's worrisome as the Web moves closer to being the prime advertising medium—and reputation conduit—of our time.

25 April 2007

How to mine the Blogosphere, a podcast with Jim Nail

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you! I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS Media Intelligence company that mines both online and offline content for its clients. Jim will provide some practical advice on how you can mine the blogosphere.