PUBLIC MARKS from phdunay with tag blogosphere

Many large enterprises are now monitoring and listening to online conversations about their brand. In this podcast you will learn what firms like Sony and Wal-Mart are hearing and discovering in the process. WARNING: Some of these findings may surprise you! I conducted an interview with Jim Nail, Chief Strategy officer for Cymfony, a TNS Media Intelligence company that mines both online and offline content for its clients. Jim will provide some practical advice on how you can mine the blogosphere.

Blogs can release Intellectual Property to unintended parties when an overenthusiastic employee inadvertently discloses a company trade secret on his or her blog.