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PUBLIC MARKS from phdunay with tag Podcasts

27 March 2007 01:00

Calculating ROI on Web 2.0 tools

Many marketers are contemplating adding some form of new media to their marketing toolkit this year. How will this fit into their business? How to get started? How to get past the internal legal hurdles? All excellent questions. But when marketers are asked to define ROI for their blog, it's the one question that really throws them over the edge.

web 2.0 blogging blogs podcasting Podcasts wiki buzz marketing buzz

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PUBLIC MARKS from phdunay with tag Podcasts

27 March 2007 01:00

Calculating ROI on Web 2.0 tools

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