public marks

PUBLIC MARKS from pbla with tags communication & presse

August 2008

March 2007

The Doc Searls Weblog : How to Save Newspapers

Reform journalism school. Embrace the best bloggers. Stop giving away the news and charging for the olds. Start featuring archived stuff on the paper's website. Link outside the paper. Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies). Start following, and linking to, local bloggers and even competing papers (such as the local arts weeklies). Start looking to citizen journalists (CJs) for coverage of hot breaking local news topics. Stop calling everything "content". Uncomplicate your websites. Get hip to the Live Web. publish Rivers of News for readers who use Blackberries or Treos or Nokia 770s, or other handheld Web browsers. Remember the higher purpose behind the most informative writing — and therefore behind newspapers as well.