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PUBLIC MARKS from nhoizey with tags marketing & blu-ray

11 January 2006 07:30

DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD - Marketing Planet

We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?