07 May 2007 15:15
Ford and Chrysler Address Fuel Efficiency in New Campaigns
Ford and Chrysler are both launching campaigns that acknowledge pain at the pump. Chrysler's is a dealer ad push highlighting the fuel efficiency of a range of cars and trucks under its three brands. Ford is promoting its 2008 Escape and Escape hybrid, both of which recently went on sale, with new campaigns that also bring Kermit the Frog as spokes-amphibian for the Escape Hybrid.
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