Mailing lists. Don’t you just love them?
Critically important that you have one, or several, for your business site or blog, but here’s something that you should, first, know and, second, do.
It’s an immutable law of existence that the people on your list that cause the most problems for you will also be the ones that make the least money. They bug you, send you five or six requests for the same thing (every one of which needs an email response from you) and then, they NEVER, ever buy anything.
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