2009
Net Promoter Community : European Conference Blog 2008: Lego Company - Building a Global Community of Enthusiasts
From the presentation delivered by Conny Kalcher from LEGO Company, there were a number of points made from which you could choose a key takeaway such as...working for LEGO is so cool! to the importance of understanding your customer affinity groups and how to segment them.
However, for me there was one comment that stood out from all the others Conny made: "Listening to the customer is a commitment to taking action."
2007
1
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