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07 October 2009 15:45

The myth of the page fold: evidence from user testing | cxpartners

by 3 others
As web professionals, we all know that the concept of the page fold being an impenetrable barrier for users is a myth. Over the last 6 years we’ve watched over 800 user testing sessions between us and on only 3 occasions have we seen the page fold as a barrier to users getting to the content they want. In this article we’re going to break down the page fold myth and give some tips to ensure content below the fold gets seen.

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