public marks

PUBLIC MARKS from ferrancastella with tags marketing & success

January 2007

How to be customer unfriendly

Revolutionary transformation can have great power - but evolutionary change may keep your customers happier and profitably on board

Get out of the ivory tower | Sales Management | Sappiens.com

Popeye's Chicken & Biscuits is a popular chain of more than 1,300 restaurants in 20 countries. They promote understanding between the people in head office and those in the restaurants with a range of vigorous and innovative programs.

Make it Person-to-Person | Marketing | Sappiens.com

Automation is essential for expanding and accelerating service in many industries. But when individual care or attention is required, customers need contact with real people. When human energy flows and connects, good things (can) get done.

The Police debates

In today's world of intensifying competition and rising customer expectations, organizations need staff who understand key issues and appreciate sometimes conflicting points of view.

Is it risky doing business with you? | Marketing | Sappiens.com

IF YOU KNEW THAT YOU COULD NOT LOSE, WOULD YOU BET ON A SURE THING?

Productive Meetings Tips | Business Management | Sappiens.com

There's one simple secret to effective meetings: set an agenda and stick to it. The agenda drives the content and outcomes of the meeting and, where appropriate, should reflect the needs of all attendees so everyone has a buy-in and an interest in the out

Pro-Networking: Creating Connections

There are any number of different networking groups and events that you could choose to attend. To make the most effective use of your time and energy, it's worth investing effort in identifying and sampling groups that look like they might suit your pers

December 2006

Investment Advice: Follow these Tips to become a Successful Trader

Many people trade in stock market with high level of knowledge to analyze the market movements. But they don't earn much return, why? Because, they can't control themselves; In other words, they don't know how to control their emotions. If you learn these tips and use them truly, you'd be more successful than before.

Business success strategies - Get Beyond The Lies to Recovery

As a recovering workaholic/perfectionist, not to mention having delusions-of-superhero syndrome, I'm first to tell you the road to recovery isn't easy. But it is worth it. Here are 3 tips to get you started. But I'm also here to tell you that it DOES get

10 Tips for Improving Social Intercourse

Social intercourse is a two way street. Make sure you are driving on the right side

Strategic Business Planning - Don't Plan to Fail By Failing to Plan | Business Management | Sappiens.com

Developing a Strategic business plan is a crucial element in determining your ongoing business success. You can maximise business growth and minimising risk through effective strategic and contingency business planning. Plans do not have to be set in conc

November 2006

Want to Light a Fire Under Your PR?

Yes? Then do something positive about the behaviors of those important external audiences of yours that MOST affect your operation.

The Granddaddy of PR Strategies | Public Relations | Sappiens.com

Granddaddy because this public relations strategy has always been true, and because it delivers to business, non-profit, public entity and association managers, the best value public relations has to offer.

PR's Big Bang Theory | Public Relations | Sappiens.com

Lots of theories out there about public relations. Everything from "publicity's the thing!", "the care and feeding of" reputations and "sales support is primary" to "gain and hold public acceptance", and "issue management's the thing". Among many, many

How to Win Big With Public Relations | Public Relations | Sappiens.com

Hopefully, as a business, non-profit, public entity or association manager, you will switch from a tactical approach to public relations, to one that emphasizes a strategic plan to achieve your managerial objectives. You may even surprise yourself as you

October 2006

Say the Magic Words | Public Relations | Sappiens.com

There are moments in life when someone says just a few magic words that become powerful beyond the speaker's imagination. Perhaps this has happened to you. It has to me - twice. The first magic moment occurred in 1972 when...

How to Conquer Your Fear and Start Your Own Business | Entrepreneurship | Sappiens.com

Its scary venturing out on your own, isn't it? No more steady paycheck - now your survival depends solely on your business' success. But that fear can be overcome through knowledge. The right information can help eliminate anxiety, answer all your "what-i