public marks

PUBLIC MARKS from ferrancastella with tags marketing & "public relations"

23 November 2006

PR: Here's What Works | Public Relations | Sappiens.com

When it comes to public relations, what can work best for you as a business, non-profit, government agency or subsidiary manager, is doing something meaningful about the behaviors of those key outside audiences of yours that MOST affect the department, group, division or subsidiary you manage.

19 November 2006

Avoiding PR's Biggest Pitfall | Public Relations | Sappiens.com

Falling victim to this #1 pitfall is the business, non-profit, government agency and association manager who fails to achieve the best that public relations has to offer. And that's because he or she is preoccupied with simple communications tactics like press releases, broadcast plugs, special events and brochures.