15 November 2006 22:45
A Blueprint for Managing Your PR | Public Relations | Sappiens.com
OK, as a manager, your goal is to show a profit for your business unit, or meet certain expectations of your association membership, or achieve your non-profit's operating objective. In each case, you'll need public relations activity that creates behavio
15 November 2006 22:30
A Great Way to do PR | Public Relations | Sappiens.com
As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of tactical public relations weaponry including old favo
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