public marks

PUBLIC MARKS from ferrancastella with tag marketing

31 January 2007

Bend the rules and win

Recognition doesn't need to be formal or financial. Sometimes a softer touch will make a stronger impact.

30 January 2007

New titles open new possibilities

In my writing I've pointed out how titles can influence the moods and expectations of those around us. Here are some good examples sent in from readers around the world:

24 January 2007

Induct your employees or pay the price

In today's fast paced marketplace it is easy to neglect the small important things! Failing to induct an employee can lead to expensive litigation claims against your business.

Muggers in our midst - Gossip and the grapevine can ruin your business

I heard it on the grapevine: the old song goes. But the grapevine has the potential to cause your business strife, misunderstanding and ruin! In effect the rumor mill and gossip are dangers you cannot afford to ignore. People who indulge in these behaviou

22 January 2007

Where have all the honest managers gone? | Business Ethics | Sappiens.com

Is honesty missing from management today? Does honesty have any impact on morale, productivity, employee turnover? Find out the latest research results and how a manager can apply these results on a day to day basis.

Advertising Design is Dead | Advertising | Sappiens.com

Traditional advertising design, of course. I have written several times about the revolution that is taking place in the advertising industry, specially online advertising. In the last years, hundreds of thousands of micro and small companies have started

19 January 2007

How to be customer unfriendly

Revolutionary transformation can have great power - but evolutionary change may keep your customers happier and profitably on board

Get out of the ivory tower | Sales Management | Sappiens.com

Popeye's Chicken & Biscuits is a popular chain of more than 1,300 restaurants in 20 countries. They promote understanding between the people in head office and those in the restaurants with a range of vigorous and innovative programs.

Make it Person-to-Person | Marketing | Sappiens.com

Automation is essential for expanding and accelerating service in many industries. But when individual care or attention is required, customers need contact with real people. When human energy flows and connects, good things (can) get done.

18 January 2007

Laundry unlimited bounces back | Marketing | Sappiens.com

We use a convenient laundry service that picks up our dry-cleaning and delivers.

16 January 2007

Complaints + Compliments = Good communication | Business Management | Sappiens.com

Some companies track a monthly "complaints and compliments ratio" for each branch, store, department, country or station. This approach has a fundamental flaw. Here's why:

The Police debates

In today's world of intensifying competition and rising customer expectations, organizations need staff who understand key issues and appreciate sometimes conflicting points of view.

12 January 2007

11 January 2007

Is it risky doing business with you? | Marketing | Sappiens.com

IF YOU KNEW THAT YOU COULD NOT LOSE, WOULD YOU BET ON A SURE THING?

Don't Let This Attitude Wreck Your Career | Entrepreneurship | Sappiens.com

Discover the attitude that is holding back many people's - and maybe your - career development... and how to avoid it.

20 Words to Build a Better Future | Sales Management | Sappiens.com

If you want to increase sales, enhance customer service or consistently improve performance, ask your customers this question (20 words):

In Your Best Interest | Sales Management | Sappiens.com

A diversified medical group suffered from a common procedure that frustrated patients, doctors and laboratory technicians every day. First, doctors sent their patients to the laboratory for tests. After the tests, patients asked the laboratory technicians

09 January 2007

Grow Your Small Business to the Next Plateau | Small Businesses | Sappiens.com

It's been said that the hardest task in sports is hitting a fast ball. Clearly, the folks who say this have never tried hitting a golf ball. Anyway, here's my nomination for the most difficult task in small business: Growing to the next level when you ha

Productive Meetings Tips | Business Management | Sappiens.com

There's one simple secret to effective meetings: set an agenda and stick to it. The agenda drives the content and outcomes of the meeting and, where appropriate, should reflect the needs of all attendees so everyone has a buy-in and an interest in the out

Pro-Networking: Creating Connections

There are any number of different networking groups and events that you could choose to attend. To make the most effective use of your time and energy, it's worth investing effort in identifying and sampling groups that look like they might suit your pers

06 January 2007

The Amazing Harvey Mackay | Business Management | Sappiens.com

Harvey's original mission statement for the Mackay Envelope Corporation was: "To be in business forever". His passion for preparation is one way Harvey works to achieve this goal.

100% is Not Enough. You Need 120% | Business Management | Sappiens.com

If you work hard and smart you may finally reach the top - #1! And then what? If you want to stay there, you've got to work even harder, and smarter! Give it your all. Give it your best. Give it 120%.

04 January 2007

Unlocking the Myth of Hypnotic Communication

Regardless, of the mystique surrounding hypnotic communication, there is no hocus-pocus involved, and the only tool you will need is your MIND. Sound too easy?

02 January 2007

'Pain-in-the-Neck' Customers

Some customers complain and complain and complain. They never stop complaining. No matter what you do, they still complain. If you work too hard to keep these 'pain-in-the-neck' customers happy, they can run you right out of business.