PUBLIC MARKS from dimelo with tag en

there are some pretty fundamental changes happening to the way we do business. Driving all these changes is the notion that innovation happens faster when you open up and let the whole world help you - and if you can harvest that innovation your company will win out. This is happening now because the internet provides the platform (really the virtual space) which makes mass collaboration possible.

I just discovered Feedback 2.0 from Stephane Lee. This French born website is aimed at B2B support and services. They have a unique view on how support should be done, they’re trying to bring the power back to the companies:

While the window on using the "2.0" suffix is probably closing, I thought it would be worthwhile to explore an especially significant trend in 2006 that will likely see much more widespread uptake in 2007.  Specifically, I'm talking about building highly competitive online products by turning over non-essential control to users directly via the Web.  For now, I'm calling this online business trend "Product Development 2.0", a concept that embodies the use of Web 2.0 concepts such as harnessing collective intelligence, users as co-creators, and turning applications into platforms, three of the most powerful techniques in the Web 2.0 arsenal.

For the launch of their new hatchback model, the Auris, Toyota Hellas wanted a digital campaign that would promote the new car's interior design and the feel drivers get when sitting inside the Auris' modern "cockpit". The campaign needed to actively engage consumers with the brand, to generate leads and "test-drive" requests.

By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.

It is not very easy to engage a big community on the web because you hardly have the chance to put in that personal touch but then it is not impossible either.

After a recent rebranding (see this), Delta Airlines launched a community site to collect ideas and suggestions from travellers. The site is pretty well designed, but I have some doubts about the right navigation part… Anyway, this is not my point here. Their “about” page states that “very soon, though, it will evolve into something truly collaborative—truly revolutionary”. So it will be interesting to see how they will develop it and turn it into a real customer feedback management. So far, the most interesting online CFM I have seen is feedback2.0, made by a french company.

Welcome to the Delta community. See how we're changing travel. Share your ideas and tips. Let's make travel better. Together.

Dell is doing this because of your clear feedback in IdeaStorm. User dhart submitted this idea on February 16—the first day we launched IdeaStorm and it quickly became the #1 idea. Since then, about 30,000 community members weighed in to support it, and over 100,000 of you completed the Linux survey to tell us more.

Bottom line, I believe in communicating with the customer, and the internet gives me a whole new way of doing that on a global scale. I’d rather engage directly in dialogue with you because that’s how we learn and grow as a company. So tell me what you think, and together we’ll keep Marriott on the Move!

Yesterday, Forrester released some results from a December 2006 survey of 119 CIOs at mid-size and larger companies. It indicated that Web 2.0 is being broadly and rapidly brought into enterprises. Fully 89% of the CIOs said they had adopted at least one of six prominent Web 2.0 tools - blogs, wikis, podcasts, RSS, social networking, and content tagging - and a remarkable 35% said they were already using all six of the tools.

The EIU survey also indicates that these executives have formed quite strong opinions about where 2.0 will impact most strongly. Over 75% of them report that the greatest impact from 2.0 will come in “the way my company interacts with customers.” Approximately 40% report that they see strong impacts coming in the way their company is viewed by customers and in the way employees interact with each other and the enterprise. And 40% also report that they see 2.0 impacting their business models.

feedback2.0 Projet is a platform of dialogue dedicated to the accompaniment of project, set up by a project team within a company, of an organization or a community.