PUBLIC MARKS from dggit with tag cpm

"As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV ads) will ultimately follow the small company dollars online. If this assumption is correct, websites with the greatest command of online consumer attention, e.g. MySpace, will be the beneficiaries of this 1-to-1 transfer of marketing and advertising dollars to digital media. But what if there’s a fatal flaw in this assumption? What if the transfer of marketing and advertising dollars online is not 1-to-1? What if the Internet has fundamentally lowered the marketing and advertising costs for big companies as it has for small companies? What if large companies can achieve the same sales objectives for a fraction of the cost of traditional mass media advertising? "

Advertising is the main revenue sources for many websites but not all web pages are created equal. How much money can one generate per page view? It really depends on the contents of the web pages and the viewers. In general, the income per thousand pageview (CPM) can range from $1-$50 for most websites. Search, travel and local search seem to generate high CPM.