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PUBLIC MARKS from bluexmass with tag ice-cream

18 July 2006 02:45

Ice cream helps keep homeless warm

In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

bluexmass's TAGS related to tag ice-cream

Apparel +   ben&jerry +   charity +   homeless +   logo +   media-coverage +   public-relations +   publicity-stunt +