public marks

PUBLIC MARKS from bhartzer with tags video & marketing

13 October 2010 19:15

Study: User-Generated Video Opinions Just As Powerful as Professionally Made TV Ads

The final results indicate that the highest performing user-generated product reviews contained several of the sales successful components observed in professionally-produced television commercials. Furthermore, the rates of presence of many of these elements were greater than those normally witnessed in the rival digital format of banner and rectangle display ads. Videos have been scored utilizing comScore ARS’s content material assessment methodology, ARS Zipline, which is used in the advertising and marketing industry as a means of quantifying the prospective of advertising creative to be recalled and to persuade customers.