public marks

PUBLIC MARKS from bhartzer with tags ppc & how

2012

How to Track Performance in Google Analytics

PPC managers struggle with the inability to track individual sitelink performance in AdWords. Standing Dog solves the problem with Google Analytics.

2010

How to Transition from PPC to Organic Search

If you are spending too much money for pay-per-click (PPC) advertising, then you likely have considered moving away from PPC and towards organic search results. After all, if you rank well in the organic, or natural, search results, you can spend a lot less money on PPC.

2009

How to Create a Google AdWords PPC Geographic Report

Great tutorial on how to use Microsoft Excel to group the daily data into a report you can really use to help optimize the geographical areas you are targeting.

How to Keep PPC Strong When Budgets Get Lean

Despite a reduction in marketing budgets, the volume of searches performed is still showing strong growth. People are using search more than ever, putting your online campaigns front and center in your marketing mix. How do you keep your PPC efforts strong when the budget gets lean?

2008

PPC Advertising: the top 100 keyword phrases

Last time I checked, Spyfu.com is reporting that someone is bidding $51.66 per click for phrase conference calling companies. Here is how you can convert high dollar ppc keywords.