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13 December 2007 13:45

Link Building: DIY In-House vs. Outsourced - Search Engine Watch

For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies. However, the lack of experienced link developers in the search engine marketplace makes a compelling argument to manage link building campaigns in-house -- especially for competitive and high-margin verticals.

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