See, that's what I really think Twitter is -- a Network Construction Kit for Real People.
Which points out the issues and the opportunity with something like SwitchABit. A "bit router" is a very cool concept but to make it really useful, the team will need to understand a lot about why people put their digital content in various places. For example, I don't really want all of my twitter posts going to Facebook, my blog's twitter badge, and Tumblr. But I'd like some of them to go there. I don't want all my photos I send to twitter to go to Flickr, but I want some of them to go there. I don't want all my tumblr posts to go to this blog, but I'd love some of them to go there.