PUBLIC MARKS from user arnaudfischer with tags internet & "buzz monitoring"

http://searchistheos.blogspot.com/2007/03/social-media-sentiment-analysis-clinton.html

Social search is gaining quiet a bit of momentum these days. Social search is rising in popularity for about the same reasons Internet sentiment analysis, online buzz monitoring and brand reputation management are. Consumer generated content is exploding. 44% of internet users are content creators (PEW) and a significant ratio of the top 10 results for more queries are consumer generated media such as blogs and other content sharing and discovery engines.