public marks

PUBLIC MARKS from api with tag consumer

September 2008

April 2008

March 2007

ACNielsen: Category Management Definition and Segmentation

By Category Definition we refer to establishing the specific SKUs that constitute the category. This is based on a manageable group of products, that consumers perceive to be interrelated and/or substitutable in meeting the needs satisfied by the category

E-marketing Insights Column - The E-marketing Mix - Part 1

Finally, the Internet can help achieve accelerated new product development. Information can be shared through extranet collaboration tools such as Opentext Livelink and customer feedback can be gathered and disseminated more rapidly between a company

January 2007