PUBLIC MARKS from alphoenix with tag wayfinding

Here's a neat little example of localization. Google found that people in India are often less likely to use proper street names when giving directions than they are to say "turn right at the water tank." And so now, that's how Google Maps India gives directions -- by treating natural and human-made landmarks as just as valid markers as what city planners call their roads. (One wonders what a customized New York City version of Google Maps would look like. If my own experience is any indication, it would never return that "could not recognize that address" error message when you typed in a destination, preferring instead to just make it up.)