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26 January 2009 22:15
FPN-ネット広告におけるイールド・マネジメントの意義
"どのタイミングで、どのチャネルに、どの程度の広告在庫を預け、オカネに換えていくか、というジャッジのパターンが広がっただけ、悩みもまた大きくなる。"
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