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27 May 2014 08:15

Can the internet make TV less boring? | The Verge

by sbrothier (via)
On a warm night in New York last week, advertisers and content producers huddled together into a huge white tent beside the Metropolitan Opera House to watch Yahoo unveil its first TV-length original web series. Purple lights and plastic champagne flutes were everywhere, and everyone in attendance seemed to know that Yahoo's event on Monday, along with about a dozen others that would occur that week, was part of the start of something huge. Yahoo was there to cap off the first night of the annual NewFronts, a series of casually linked events where new media companies attempt to woo advertisers and producers with their platforms and shows — and critically, do so just weeks before traditional TV networks host similar events of their own.

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