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2008

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DVD marketing war: Sony’s Blu-Ray against Toshiba’s HD-DVD - Marketing Planet

by nhoizey
We are about to live a revival of the marketing war "Betamax vs VHS". The marketing war of the high-definition next-generation DVD standard will be fought between Sony (Blu-Ray) and Toshiba (HD-DVD). The commercial launch is about to start, what will be the outcome?

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nhoizey
last mark : 22/02/2008 16:40