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PUBLIC MARKS with tags shop & marketing

2010

The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

by sbrothier & 1 other
Going back to our use first use of a Kindle, we were amazed and excited about the idea of an e-reader. At the same time we started to feel a sense of loss about not holding and reading a good book (despite what one might think, reading is at least in part a tactile thing). While we didn’t act on this feeling on the Kindle as the iPad was announced it was clear that we had to do something. Patrick considered many different types of wood materials to compliment the book element and ultimately decided on bamboo based on its eco appeal and its historic relation to paper.

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