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06 June 2008 01:30

Analytics Provider Enquisite Differentiates With Offline Data

by kuroyagi
"The tool will show you, with city or in some cases zip-level precision, what markets are generating the most traffic, where a site is more competitive and where it's less competitive. It can also measure the effectiveness of traditional media campaigns: Is there a traffic spike, for example, after a radio, print or TV campaign in specific geographies?"

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