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PUBLIC MARKS with tags "search ads" & "Traffic Quality"

13 May 2008 14:00

More Than Half Of Yahoo's Paid Search Clicks Come From Partners

by kuroyagi
"if Yahoo's own clicks make up 45% of total paid clicks, then you should also see 45% of total converting clicks coming from Yahoo itself. Instead, you get 58% of converting clicks from Yahoo. That suggests Yahoo ads convert better than those coming from its partners."

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last mark : 13/05/2008 14:11