public marks

PUBLIC MARKS with tag ppc

February 2006

January 2006

$5.75 Billion Spent on Search Advertising in 2005

by jmaddock
A recent study by the Search Engine Marketing Professional Organization (SEMPO) has found that advertisers in Canada and the United States spent $5.75 billion on search engine marketing campaigns over the past year.

December 2005

Interview with Andrew Goodman of Traffick and Page Zero Media

by toprank
Andrew Goodman is known as the guy who "wrote the book" on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!

November 2005

September 2005

Microsoft Launches MSN AdCenter in France

by jmaddock
Microsoft Corp has just launched MSN AdCenter, its much-anticipated paid search service, in France, after a six-month pilot program.

New Study finds that SEO is more Beneficial Than PPC

by jmaddock
A new search engine marketing study performed by JuniperResearch and iProspect suggests that most internet marketers see a higher ROI from organic search engine optimization than from pay-per-click advertising.