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PUBLIC MARKS with tags news & "responsive design"

December 2012

September 2012

USA Today website innovates with horizontal experience, information layers | Poynter.

by sbrothier
USA Today introduced a new version of its website Saturday, one day after it debuted a new design in print. My overall impression: The new site does not feel like a newspaper website, it feels like a news website. It also feels a bit like an iPad app, with a horizontal experience and visual emphasis. A click feels like a finger swipe. Gannett/USA Today Director of Product Design Bill Thornton said in a tweet, “We think the key is to make the experience more app-like and have fewer hard page refreshes.” Still, the site feels like USA Today because it’s anchored by images and color. Here are five reasons the reinvention works for me.

February 2012

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