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Volkswagen texting while driving saftey ad hijacks cinemagoer's phones | Mail Online

by sbrothier
It is a shocking demonstration of just how distracting a text message can be. Hong Kong cinemagoers were shown an ad with someone driving through a forest. However, midway through, they were sent a text message - and when they checked their handset, the on screen car careered of the road and crashed, leaving them shocked and stunned.

This Is How You Get People To Stop Texting While Driving - Digg

by sbrothier
In a very smart PSA run in Hong Kong, Volkswagen sent text messages to people while they watched footage of a driver who gets in an accident while texting.


Wonderbra révèle vos dessous avec un décoder très spécial | The rabbit hole

by sbrothier & 1 other
La dernière campagne crossmedia de Wonderbra vous propose de décoder les messages à l’aide d’une application mobile (iPhone et Androïd. Dans le cadre de sa campagne de presse et d’affichage, l’application reconnait l’image de la campagne et affiche ne version plus « hot » du mannequin Adriana Cernanova égérie de la marque. » Archive du blog » Vers une standardisation des bannières riches mobiles »

by sbrothier
Lancée en fin d’année dernière, l’initiative Rich Media Designs for Mobile de Google se présente sous la forme d’une série de gabarits standardisés de formats publicitaires enrichis pour les smartphones et tablettes. Une démarche qui a visiblement reçu le soutien de la profession avec cette distinction récemment acquise : IAB names Google winner of their Mobile Rising Stars contest.


Apple Announces iAd Mobile Advertising Platform

by HK
Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said “Oh, by the way, all of this is done in HTML 5.


by kuroyagi

【レポート】BingがiPhoneのデフォルト検索エンジンに!? - AppleがMSと提携を模索 (1) Googleに依存しすぎたApple | パソコン | マイコミジャーナル

by kuroyagi
"Appleはすでに自社の検索サービス展開に向けた極秘プロジェクトを進行中で、時間稼ぎにしかならない可能性があるというのだ。実際、モバイル広告で鍵となる米Quattro Wirelessの買収や地図サービスの米PlaceBaseの買収など、AppleはGoogleに依存していたサービス群を着実に自分のものとしつつある"


What Advertising Do Consumers Trust? - eMarketer

by kuroyagi
"The least trusted were also new media channels, such as mobile advertising, display ads, video ads and paid search results. "

モバイル4大メジャーメディア Yahoo!・mixi・GREE・モバゲーの利用動向定期調査結果をネットエイジアが公開:MarkeZine(マーケジン)

by kuroyagi



» AdEtchr

by sbrothier & 1 other
les ordis portables avec de la pub sur le capot...


Bluetooth Misunderstanding

by nacsua
The problems of using a Bluetooth earphone, people won’t notice it and may cause misunderstandings. You can’t always be smooth…but let your beer should be, poor guy I think he is cute.

Second Nature Nokia Ad

by nacsua
I have just seen Nokia ’s Second Nature ad on TV. I like very much the concept, the colors (neutral tones with touches of intense color), the shooting and the music. The slogan is:How would you call what you do without thinking? It is Second Nature.I think that it expresses perfectly how we act with the technology that are really easy to use we don’t even need to think …. And it links that concept to Nokia.

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