PUBLIC MARKS with tags mobile & advertising

It is a shocking demonstration of just how distracting a text message can be. Hong Kong cinemagoers were shown an ad with someone driving through a forest. However, midway through, they were sent a text message - and when they checked their handset, the on screen car careered of the road and crashed, leaving them shocked and stunned.

In a very smart PSA run in Hong Kong, Volkswagen sent text messages to people while they watched footage of a driver who gets in an accident while texting.

La dernière campagne crossmedia de Wonderbra vous propose de décoder les messages à l’aide d’une application mobile (iPhone et Androïd. Dans le cadre de sa campagne de presse et d’affichage, l’application reconnait l’image de la campagne et affiche ne version plus « hot » du mannequin Adriana Cernanova égérie de la marque.

Lancée en fin d’année dernière, l’initiative Rich Media Designs for Mobile de Google se présente sous la forme d’une série de gabarits standardisés de formats publicitaires enrichis pour les smartphones et tablettes. Une démarche qui a visiblement reçu le soutien de la profession avec cette distinction récemment acquise : IAB names Google winner of their Mobile Rising Stars contest.

Apple will sell and host the ads, giving 60% of ad revenue back to developers, and Jobs says that developers can add ads to their apps “in an afternoon”. Unlike most mobile ads, which kick users outside of the application they’re currently using, iAd keeps users in the same app. In a jab at Flash, while showing an ad, Jobs said “Oh, by the way, all of this is done in HTML 5.

"ユーザーの首都圏比率は、mixiが42.6％に対し、グリーは32.0％、モバゲータウンは32.5％と10ポイント近く高くなっている。「テレビCMを打つ理由の1つは首都圏も地方も両方にリーチできること」（笠原社長）。同社が課題としている地方ユーザーの開拓に寄与するのではという期待がある"

"Appleはすでに自社の検索サービス展開に向けた極秘プロジェクトを進行中で、時間稼ぎにしかならない可能性があるというのだ。実際、モバイル広告で鍵となる米Quattro Wirelessの買収や地図サービスの米PlaceBaseの買収など、AppleはGoogleに依存していたサービス群を着実に自分のものとしつつある"

"The least trusted were also new media channels, such as mobile advertising, display ads, video ads and paid search results. "

"半年後も利用し続けていると思うのは、「Yahoo!モバイル」、アクセスするのが楽しいのは、「mixiモバイル」、利用時間が長いのは「GREE」、掲載されている広告をクリックしているのは「モバゲータウン」という結果となった"

les ordis portables avec de la pub sur le capot...

The problems of using a Bluetooth earphone, people won’t notice it and may cause misunderstandings. You can’t always be smooth…but let your beer should be, poor guy I think he is cute.

I have just seen Nokia ’s Second Nature ad on TV. I like very much the concept, the colors (neutral tones with touches of intense color), the shooting and the music. The slogan is:How would you call what you do without thinking? It is Second Nature.I think that it expresses perfectly how we act with the technology that are really easy to use we don’t even need to think …. And it links that concept to Nokia.