public marks

PUBLIC MARKS with tag "marketing communications"

September 2006

In Today’s Marketplace, Integrated Marketing Strategies are a Must

by MJBrito
It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant.

May 2006

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