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November 2014

How Businessweek Is Reinventing the Magazine Cover

by sbrothier
Chances are a Bloomberg Businessweek cover has stopped you in your tracks at some point: Maybe it was the brilliant cat hurricane GIF, or airplanes humping mid-air, or the most anti-Apple typography ever slapped over Tim Cook's face. But behind the provocative graphic design is a smart strategy that's changing the way publications are made, both online and off.

October 2014

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